Strong analytical & process skills for developing Business and Marketing Plans including revenue/expense forecasting and results tracking that methodically build markets.
	• Strategy Overview	Used for sales training of 'The ADP 401(k) Story'
	• Market Potential	Assumptions on 401(k) market potential.
	• Basic Marketing Model	Metrics showing How and Where leads come from.
	• Lead & Collateral Model	'The Funnel' for lead generation and sales collateral.
	•Market Opportunity	Analysis of Cost of Living market potential.
	• Sales & Marketing Plan	Recommendations for software development company.
	• Hi-Level Business Direction	eNeighborhoods buy-back next steps strategy.
	• Fast Start Plan	COLA fast start marketing plan.
	Actively drive sales covering all aspects of sales force development including planning, tracking, presentations, and training.
	• Nat'l Sales Strategy • Rev&Exp Forecast	Strategy & metrics for launch of national sales team.
	• Sales Presentation	Portion of larger sales presentation telling the technical iClick story to non-technical HR prospects
	• Sales Demo Script	A standardized 10-minute demo--script with screenshots. Used for sales training.
	• Boilerplate RFP	Based on 17 actual RFPs, I developed based on the best answers to the most common questions.
	• Sales Training: How To Sell Vs. Competition	Since the sales team didn't always read and digest the detail in the competitive matrix, this is a game I played to teach the most important points.
	Develop cost-effective models that deliver a reliable and consistent flow of leads and sales.
	• Campaign Plan • Program Summary • Metrics • CDROM Creative	CDROM promotional mailing.
	• Promotion Calendar	COLA calendar of advertising and direct marketing
	• Sample emailer	COLA emailer to corporate HR.
	Hands-on development of Market Research, Business Requirements, and Functional Specs.
	• At-a-Glance Summary	Competitor 'Cliff Notes' containing competitor profile, business model, strengths & weaknesses of Company, Product and Technology, Noteworthy News, and how we win against them.
	• Competitive Matrix	Provides the summary and analysis of the compelling points about how to position iClick against the competition. Includes What They Say, What We Believe and How iClick Can Win

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© 2007 Geppetto Marketing	Brian Skalski, Principal Consultant
Serving NY & Philly Metro Areas